You’re operating at a high level.
But it’s taking more out of you than it should.
More effort. More friction. More energy.
Something isn’t quite right.
Book a Call
We’ll walk through the details of the retreat, answer your questions — and show you how applying neuroscience to your daily life can reduce friction and improve performance.
No Pressure. Just a conversation to see how the Retreat can impact your life.
This isn’t a performance problem.
It’s a pattern problem.
You’re not lacking discipline.
You’re not lacking capability.
If you were, you wouldn’t be performing at the level you are.
What’s happening is this:
Your brain has learned patterns under pressure…
…and it keeps repeating them.
Automatically.
Even when they’re no longer helpful.
The brain is designed to predict patterns - sometimes they prove to be helpful, other times not so much.
Over time, those patterns become:
• How you think
• How you respond
• How you operate under stress
And the more they run…
…the more your brain reinforces them.
Not because they’re effective.
Because they’re familiar. The brain likes what it knows and can trust.
That’s why this doesn’t change on its own.
Most approaches try to manage the pattern.
But managing isn’t changing.
What actually changes it is:
changing how your brain is predicting and selecting that pattern in the first place.
Being able to train your brain on which patterns it predicts…
is one of the highest-leverage skills you can develop.
How patterns actually change
Most people try to manage patterns.
They become more aware.
They try to think differently.
They try to control their responses.
But the pattern is still there.
Because nothing underneath it has changed.
Patterns don’t change through insight.
They change when the brain starts predicting something different.
That happens when you:
• Identify the pattern clearly
• Understand why your brain is predicting it
• Design a new pattern that works better for you
• Reinforce it until your brain begins to prefer it
At that point, you’re not managing the pattern anymore.
You’ve replaced it.
And when a pattern is replaced properly:
• The brain stops predicting it
• It stops showing up in your mind
• It stops creating friction
• It stops consuming mental energy
The brain requires a very specific set of conditions to replace patterns.
And without those conditions, the pattern stays.
Inside the The Napa Valley Brain Reset & Performance Retreat — we create those conditions — and show you how to apply them.
Patterns don’t change by accident
The brain requires a very specific set of conditions to replace patterns.
Not just awareness.
Not just effort.
Not just trying to think differently.
The brain doesn’t change based on logic. It changes based on what it experiences as meaningful and rewarding.
Changing what your brain predicts requires:
• focused attention
• emotional salience (it has to matter)
• experiential reward (the brain has to experience it as better)
• and enough repetition for it to become preferred
Most people never create those conditions on their own.
Because they don’t know they are required or how to put them in place…without guidance.
That’s what we create—and teach—inside The Napa Valley Brain Reset & Performance Retreat.
This is what that pattern is costing you
It’s not just the extra effort.
It’s the friction your brain keeps generating—
day after day.
And over time, that friction doesn’t stay contained.
It compounds.
It affects:
• how clearly you think
• how consistently you perform
• how much mental energy you have available
And the longer it runs, the more your brain reinforces it.
The environment where this actually changes.
Not a typical retreat.
An intentional environment designed to change how your brain predicts, responds, and operates.
Nothing is wrong with you
If you’re not performing as consistently as you want to be — there’s a reason.
And it’s not a lack of discipline or effort.
Your brain is producing your experience based on patterns it has learned over time — not patterns you intentionally designed.
That’s why you can:
• perform at a high level, but still feel inconsistent
• know what to do, but not follow through
• push harder… and still feel stuck
You’re not broken.
Your brain is producing your experience based on patterns it has learned over time — patterns that were once the best solution your brain could predict, given what it knew at the time.
And once you understand how those patterns are created… you can change them.
We show you how.
Step into a different environment.
In Napa Valley, with a small, curated group of high-performing professionals and the people they share their life with…
you step out of your normal environment.
The constant inputs.
The demands.
The patterns your brain has been running on repeat.
And for the first time in a long time —
you can actually see how your brain has been operating.
Over three immersive days, you’ll learn:
• what your brain needs to perform at its best
• how it constructs your mental experience
• how to change the conditions driving it
Not conceptually.
Practically.
In real time.
So you don’t just understand it —
you feel the shift while you’re there.
This is where things start to change.
Your brain doesn’t reset just because you take time off.
It resets when you understand how it works —
and how to change the conditions your brain responds to.
The Napa Valley Brain Reset & Performance Retreat creates the space — and the clarity — to see it differently.
The pace slows.
The environment shifts.
The noise drops.
And for the first time in a long time…
you can actually observe how your brain has been operating —
and finally understand what needs to change.
Through the experience, you’re guided to understand
how your brain works when it’s operating at its best —
and how to intentionally create those conditions.
So when you return home…
you don’t just feel different —
you know how to create the conditions your brain needs to perform at its best.
Who This Experience Is Led By
I’m George Haymaker.
I help high-performing professionals understand how their brain actually works — so they can eliminate friction, regain clarity, and perform at a higher level without relying on constant effort or willpower.
This isn’t mindset work.
It’s applied neuroscience.
Before this became my work, I spent decades as an entrepreneur operating under real pressure.
And like most high-performers, I had patterns that were costing me — even when I could clearly see them.
It wasn’t until I understood how the brain actually forms and predicts these patterns that things began to change.
Not by trying harder —
but by changing how the patterns themselves were structured and reinforced.
The shift was significant enough that it changed how I operated, performed, and experienced everything day to day.
That’s what led me to make this a second career —because I saw how powerful this is when applied correctly.
In this work, we don’t just talk about patterns.
George Haymaker
Neuroscience-Based Brain Performance Expert
We change the conditions that cause your brain to keep selecting them —
so it begins to predict and prefer a different one instead.
When the underlying prediction changes, the thoughts, emotions, and actions it produces change with it.
And when a pattern is replaced properly — it stops needing to be managed at all because it stops being predicted by the brain.
Mastering your mind isn’t a tactic.
It’s a metaskill.
Who this is for
This experience is designed for high-performing professionals who:
• are already operating at a high level
• feel the friction in how they think, perform, or respond
• recognize patterns that keep showing up — even when they understand them
• want to understand how their brain actually works
• are ready to change how those patterns are produced
Who this is not for
This is not for you if:
• someone looking for a traditional retreat or relaxation experience
• someone looking for motivation or mindset coaching
• someone unwilling to look at how their brain is actually operating
• someone expecting change without engaging in the process
This is a focused, high-level experience for people who are ready to operate differently—
not just think differently.
Attending with a partner
This experience is designed to be highly effective when attended with a spouse or partner.
Because the patterns you’re changing don’t exist in isolation —
they show up in how you think, communicate, and operate at home and at work.
The goal isn’t just to create change during the retreat —
it’s to create the conditions for your brain to continue operating well after you leave.
When both people understand how their brains are working—
• it becomes easier to maintain those conditions
• habits are reinforced instead of lost
• and the process becomes something you support together
It also naturally strengthens one of the brain’s core drivers—
Togetherness
—which makes the change more sustainable over time.
What changes when you leave
You leave with a deeper understanding of how your brain actually works —
and it operating in a different way.
Outcomes
• You understand how your brain actually works — and how it produces your thoughts, responses, and behavior
• You can identify patterns in real time instead of being driven by them
• You know how to change the conditions that cause your brain to keep selecting those patterns
• You begin to replace patterns that create friction with ones your brain prefers instead
• You operate with more clarity, consistency, and control — without relying on constant effort
This isn’t about managing how you think.
It’s about changing what your brain produces into your mind in the first place.
Book a Call
We’ll walk through the details of the retreat, answer your questions — and show you how applying neuroscience to your daily life can reduce friction and improve performance.
No Pressure. Just a conversation to see how the Retreat can impact your life.
How the experience works
This is a small, high-touch experience designed for depth, focus, and real change.
Format
• 3 nights in Napa Valley at a private estate
• 2 immersive days of guided sessions
• Small-group setting for depth, focus, and application
• Designed to be especially effective when attended with a spouse or partner
Each day is structured to allow both learning and integration
Mornings are focused teaching sessions — where you’ll learn how your brain works and how to work with it.
Afternoons create space to step away, reflect, apply what you’re learning, and begin reinforcing it in real time.
Everything is intentionally designed
From the environment…
to the pacing…
to what you’re learning and applying…
all of it is designed to support the conditions your brain needs to actually change.
You’re guided through a process designed to help the change stick once you return home.
Retreat Details
Investment
This is a premium, small-group experience — designed for depth, not scale.
$9,000 per experience (for two attendees)
All-inclusive for your stay, dining, and full experience*
Each experience is designed for two people attending together —
whether that’s someone you share your life with or someone you choose to experience this with.
Most attendees participate alongside someone they know —
making it easier to integrate what you learn when you return home.
*Travel to and from Napa Valley is not included.
What’s Included
Everything is designed to support how your brain functions day to day — and, over time, your long-term brain health.
Before the Experience
• Pre-experience preparation to help you get the most out of your time
• Clear guidance so you arrive focused and ready to apply what you learn
• Optional support if you choose to extend your time in Napa Valley
During the Experience
• All guided sessions and neuroscience-based teaching
• A curated, high-touch group experience
• Private chef-prepared meals
including thoughtfully paired fine Napa Valley wines at dinner
• Accommodations in a private Napa Valley estate setting
• Guided practices supporting nervous system regulation and performance
• Individualized strategies based on your unique patterns and experience
After the Experience
• A structured framework and materials you can continue applying long after the experience
• A follow-up 1:1 session to support continued application and ensure the changes are taking hold
More discipline won’t help.
What will is understanding how your brain works — and how to work with it.
That’s what changes how you think, feel, and perform —
and what supports your brain health for the long term.
Understanding what your brain is designed to accomplish in your life and how it functions — changes everything.
Book a Call
We’ll walk through the details of the retreat, answer your questions — and show you how applying neuroscience to your daily life can reduce friction and improve performance.
No Pressure. Just a conversation to see how the Retreat can impact your life.