A Neuroscientific Approach to Creating Lasting Change
Many people come to me after years of trying to change aspects of themselves and their lives —
that continue creating consequences they don't want.
Some are struggling in their marriage.
Some are experiencing anxiety, stress, overthinking, self-doubt, or emotional reactivity.
Some are frustrated by recurring unhealthy habits and behaviors they haven't been able to permanently change.
What they often have in common is that they don't fully understand why these experiences keep showing up —
or what to do next.
The neuroscience approach is different.
Most approaches focus on managing what happens after the brain has already produced it:
thoughts emotions behaviors habits reactions
My work focuses on understanding why the brain is producing those experiences in the first place
and helping it learn to produce something different.
It is grounded in neuroscience and neuroplasticity —
the brain's ability to change, adapt, and rewire itself through experience.
What This Is
✓ Science-based
✓ Educational and practical
✓ Safe and non-invasive
✓ Rooted in neuroplasticity (the brain's ability to rewire itself)
✓ Focused on understanding root causes rather than symptoms
✓ Designed to create meaningful change in a short, finite period of time
✓ Conducted one-on-one
What This Is Not
✗ Therapy
✗ Couples counseling
✗ Endless discussions about feelings
✗ Assigning blame
✗ Rehashing the same problems for years
✗ Learning how to better manage the same patterns forever
What Working Together Looks Like
HOW WE WORK
✓ 75-minute sessions
✓ One-on-One
✓ Weekly (or as fits your schedule)
✓ Neuroscience-based
✓ Finite engagement
✓ Conducted via Zoom
✓ Educational and practical
Step 1 - UNDERSTAND
We identify the aspects of yourself that are creating unwanted consequences and explore how your brain may have learned to produce them
Step 2 - DESIGN
Together, we design a more meaningful and useful understanding of yourself, others, and the experiences in your life—one that your brain may ultimately find more valuable to produce.
Step 3 - REWIRE
Through new learning, experiences, practice, and reinforcement, we help the brain accumulate evidence for this new understanding.
Step 4 - UPGRADE
As this new understanding becomes more familiar, valuable, and believable, the brain begins producing more of the thoughts, emotions, behaviors, habits, and experiences you want—and fewer of the ones you don't.
THE GOAL IS NOT SIMPLY TO THINK DIFFERENTLY.
THE GOAL IS TO HELP THE BRAIN PRODUCE MORE OF THE VERSION OF YOURSELF YOU WANT TO EXPERIENCE —
AND MORE OF THE VERSION YOU WANT OTHERS TO EXPERIENCE.
Schedule a Private Conversation with George
If there are aspects of the current version of yourself — and the version of you others experience —
that are creating consequences you no longer want to live with, I'd be happy to speak with you.
