Your Brain Can Learn a Better Way to Live.
I’m George Haymaker.
Once You Understand Your Brain, You Can Change Your Entire Life.
After losing my health to addiction and burnout, I rebuilt my life by retraining my brain’s predictive patterns. I learned that our mental life is constructed by the brain using past patterns, and that if I wanted to change, I needed to introduce, and then reinforce, more helpful patterns to my brain in place of the ones that were causing my mental friction.
Today, I help professionals rewire the brain patterns that fuel stress, doubt, coping habits and overwhelm — so their brains finally work for them instead of against them.
I Had Everything I Thought Would Make Me Happy, But I Still Felt Empty
On the surface, my life looked like a success story.
I had built businesses, earned respect, and checked every box I thought was supposed to lead to fulfillment. But underneath it all, I was unraveling.
What started as pressure to keep performing became stress I couldn’t shake.
That stress turned into exhaustion. And eventually, I coped the only way I knew how — by numbing out with alcohol. I told myself I could manage it. Until I couldn’t.
My thoughts were always racing. I was distracted, overwhelmed, and disconnected from myself, my work, and the people I cared about. The harder I pushed, the more I lost my sense of who I was.
- It wasn’t a lack of discipline.
- It wasn’t ambition.
- It wasn’t a character flaw.
My brain had been locked in old survival patterns for far too long — patterns that once helped me succeed, but were now costing me everything.
Not just from addiction — but from the way my brain had been trained to live and perform.
That journey led me to the neuroscience of stress, behavior, and identity.
I discovered how the nervous system responds to pressure, and how it can be retrained using safety, awareness, and repetition.
For the first time, I saw the deeper pattern behind everything.
And I finally had the tools to change it.
Today, I work with high performers who feel stuck in that same loop.
People who look like they’re holding it together — but inside are carrying:
mental fatigue
emotional overload
chronic self-doubt
coping habits they can’t seem to break
and a deep desire to feel in control again
If that sounds familiar, I want you to hear this:
You’re not broken.
Your brain is running old survival patterns that no longer fit your life.
And those patterns can be rewired.
Once you understand how your brain actually works, you can retrain it.
You can rebuild your identity from the inside out.
And you can create a version of yourself that operates with clarity, confidence, and ease — instead of friction, anxiety, and overwhelm.
That system can be rebuilt. And I can help you do it.
“I had to lose everything I built the hard way before I realized performance isn’t about pushing harder. It’s about working with your brain, not against it. That shift didn’t just save my life, it gave me a new one.”
The Neuroscience Behind My Approach to Change
Why I Do This Work…
After losing a great deal, rebuilding my identity, and retraining my brain from the inside out, I made myself a promise:
No one should have to struggle in the dark with a brain they were never taught to understand.
We’re handed job titles, responsibilities, and expectations —
but no one teaches us how the brain actually works.
No one explains why stress can hijack your clarity.
- Why you repeat patterns you don’t want.
- Why your mental resources drain faster than they refill.
- Why “trying harder” only makes things worse.
Once I learned the neuroscience behind identity, behavior, and performance, everything clicked.
And once it clicked, it became my mission to help others experience the same shift:
from survival patterns → to intentional patterns
from coping → to clarity
from self-doubt → to self-direction
from exhaustion → to grounded, stable leadership
If you’ve been living with internal friction — you’re not broken.
You’re just running an old prediction system that’s ready to be updated.
And that’s the work I’m here to do with you.
My Approach Is Built on Four Neuroscience Principles…
1. Your brain follows patterns — and patterns can be retrained.
Once a pattern is predicted as “familiar,” the brain will repeat it automatically. Changing it requires showing the brain a safer, more efficient pattern.
2. Identity drives behavior.
Your brain acts according to who it believes you are. Updating identity updates the entire prediction system.
3. Mental resources are not infinite.
Your brain performance depends on glucose, neurotransmitters, attention, and nervous system capacity — not willpower.
4. Safety is the gateway to change.
The brain won’t release old patterns until it feels safe with new ones. This is why mindset-based approaches fail and neuroscience-based ones work.
These principles guide every client transformation I support.
Hear George’s Story and Strategies on Leading Podcasts
Listen as George breaks down the patterns behind burnout, the neuroscience of change, coping habits, addiction and what it takes to lead your life with calm, clarity and coherence.
Uncommonly Remarkable – Episode 41: “Rewire Your Brain: How George Haymaker Overcame Addiction and Transformed His Life”
In this episode, George shares his raw journey through childhood trauma, addiction, and recovery, and explores how neuroplasticity makes lasting change possible. His experience and expertise on rewiring mental patterns is center stage here.
Unshelling Medicine – Episode 48: “How High Performers Avoid Burnout and Stay Focused”
George discusses how identity, multitasking, and environmental triggers affect mental performance. He emphasizes brain training for clarity and sustainability, sharing his own recovery and transformation story.
Spreaker Interview – “Rewiring the Brain: George Haymaker’s Neuroscience-Driven Path to Addiction Recovery”
George discusses how identity, multitasking, and environmental triggers affect mental performance. He emphasizes brain training for clarity and sustainability, sharing his own recovery and transformation story.
Ready to Rewire the Brain Patterns You’ve Outgrown?
You’ve evolved — but your brain’s predictive patterns haven’t caught up yet. When you learn how to update those patterns, everything changes: clarity, confidence, emotional stability, and performance.
My neuroscience-based coaching helps high achievers retrain outdated predictions so their brain finally supports the life they’re trying to build.