RETRAIN YOUR BRAIN. RECLAIM YOUR EDGE.

Neuroscience-based coaching for high performers who want to retrain their brain, regulate their nervous system, and operate beyond stress, distraction, and burnout.

Signature-style logo text reading George Haymaker in black cursive font.

Brain Performance Coach

Professional headshot of George Haymaker, neuroscience brain coach, wearing a blue blazer and striped shirt.
NICABM logo for the National Institute for the Clinical Application of Behavioral Medicine.
BrainFirst Institute logo in blue and black text.
Stanford Center for Health Education logo in red and black text.
The Addictions Academy logo with blue and green TAA initials and text.

The Real Reason You Feel Stuck and Why It’s Not Your Fault

When performance breaks down, it’s often your brain’s regulation system that’s failing, not your drive.

Close-up of a man holding glasses and covering his face in stress or fatigue.

You’re not someone who settles.

You’ve built a career by showing up, pushing through, and doing what it takes, even when it’s hard.

But lately, something feels off.

You’re working more, thinking harder, but getting less done.

You second-guess your decisions. You overthink everything.

You lose time to distractions, and when you finally pause, you can’t even relax.

You’ve read the books. Tried the planners. Followed the productivity advice. But nothing sticks.

And a quiet voice keeps asking,

“Why can’t I just get it together?”

The truth is, you’re not lazy, broken, or undisciplined.

You’re not lacking ambition. You’re running a brain that is no longer optimized for the life you’ve built.

When your nervous system stays in a survival state, your brain starts conserving energy in all the wrong places.

Your focus becomes scattered. Your motivation drops. Overwhelm takes over.

And burnout starts to feel normal.

You are not the problem. The pattern is. And patterns can be rewired.

The Brain You’ve Been Relying On Is Overloaded

Most high performers were never taught how to work with their brain.

They were taught how to plan, execute, and push through.

They were praised for being productive, not present. For being efficient, not regulated.

But the brain has limits. And when it spends too long in a reactive, stress-driven state, it starts making trade-offs.

It cuts off access to deep focus. It pulls energy away from long-term goals. It prioritizes survival over clarity.

That’s why no amount of willpower or productivity hacks seem to work. Because the problem isn’t discipline.

It’s dysregulation. And unless you change the way your brain and nervous system are operating, the friction continues. The fatigue continues. The disconnection continues.

You can’t perform at your best when your brain is stuck in protect-and-defend mode.

But the good news is, your brain is not fixed. It can change. And when it does, everything else gets easier.

Join My Brain Club!

Where driven professionals upgrade their brains like they do their bodies.

What You Need Isn’t More Discipline. It’s a Regulated Brain.

Lasting change doesn’t happen by pushing harder.

It happens when you retrain the system that drives everything: your brain.

Digital illustration of a neuron with glowing synapses representing brain activity.

When you understand how your brain works, everything changes.

Here’s the truth: your brain and nervous system are the engines behind your focus, your energy, your emotional control, and your ability to lead under pressure.

But most high performers have never learned how to train them.

I combine neuroscience, behavioral psychology, and nervous system regulation to help high achievers like you:

  • Break free from mental noise and emotional reactivity

  • Rebuild your ability to focus and follow through

  • Recover from burnout while staying ambitious

  • Rewire limiting patterns that sabotage progress

  • Shift into calm, powerful execution — without grinding yourself down

George Haymaker, neuroscience brain coach, standing on a lakeside shore in a light pink shirt and jeans.

Many high performers reach a point where their external success no longer matches how they feel on the inside. 

From the outside, everything looks aligned — career milestones, leadership roles, and a steady stream of accomplishments. 

But beneath the surface, something feels disconnected. Focus becomes harder to sustain. Motivation feels mechanical. Even simple decisions can feel strangely difficult.

This kind of internal conflict is more common than people realize. And it is not caused by a lack of discipline or poor time management. It is often the result of a brain and nervous system that are stuck in survival mode.

Profile of a woman facing a glowing digital brain illustration, symbolising neuroscience, focus, and brain optimisation.

Most professionals were taught how to set goals, stay productive, and push through discomfort. But very few were ever taught how to work with their own biology. When the nervous system stays overactivated for too long, the brain shifts into protective patterns that prioritize short-term reaction over long-term clarity. As a result, even high performers can feel scattered, drained, and emotionally flat.

This is where neuroscience-based coaching can help.

I offer a practical, science-backed approach that helps professionals retrain their brain, regulate their nervous system, and regain sustainable clarity and energy. My method is built on research, not guesswork. It focuses on calming the stress response, rewiring limiting thought patterns, and helping individuals return to a state of focus, control, and alignment with what matters most.

An abstract black and white illustration of a cat with large eyes and pointed ears.

Welcome to the Brain Club

How It Works

Whether you want deep personal guidance or a powerful group experience, both options are grounded in the same neuroscience-based coaching methodology.

You'll learn how to regulate your brain, master your emotional state, and unlock a new level of sustainable performance.

1:1 Coaching

PERSONALIZED AND DEEP

For leaders and professionals wanting tailored strategies and close partnership

✔️ 100% customized brain retraining plan

✔️ Weekly private sessions

✔️ Deep nervous system regulation

✔️ Unlimited messaging support

Best for: Executives, entrepreneurs, or professionals in high-stakes transitions

Group Coaching

COLLABORATIVE AND ENERGIZING

For high performers who thrive in community and shared accountability

✔️ Small-group coaching calls

✔️ Brain-based curriculum

✔️ Community for momentum & insight

✔️ Support without isolation

Best for: Growth-minded professionals ready to shift patterns and level up together

Download Your Free Guide:

Why You’re Mentally Exhausted, And Why Sleep Isn’t Fixing It

Most high-achievers overlook the real cause of mental fatigue. Inside this guide, you’ll learn the science of brain energy, why willpower isn’t enough, and how to rebuild lasting focus and clarity.

Lead magnet cover titled Mental Fatigue: What It Really Is, Why It’s Misunderstood, and How to Begin Recharging Your Brain, by George Haymaker neuroscience brain coach.
Headshot of Devon Fitzpatrick, testimonial client for George Haymaker neuroscience brain coaching.”

Devon Fitzpatrick

"Situation after situation that used to trigger distress seemed to vanish once I knew how to reframe and reconceptualize them in my mind."

George Haymaker, neuroscience brain coach, smiling indoors while wearing a purple shirt.

Meet George Haymaker

I help high performers retrain their brain so they can lead with clarity, calm, and consistency because I’ve lived on the other side.

If you’re here, chances are you’ve already done the hard things. You’ve shown up under pressure.

You’ve pushed through exhaustion. You’ve built a career by being the one others could count on, even when your own energy was running on fumes.

But now, you’re starting to feel the cost.

Maybe you can’t focus like you used to.

Maybe you wake up already tired.

Maybe you’ve lost your edge, your drive, or the steady presence you once brought to your work.

You’re still high-functioning, but something feels off.

And no matter how many strategies you try — productivity hacks, better routines, or time-blocking your schedule — things don’t change the way you hoped.

Black silhouette of a cat standing on a flat surface, facing to the left.

That Used to Be My Reality…

Before-and-after photos of George Haymaker showing his recovery from alcoholism and burnout to becoming a neuroscience brain coach.

I was a driven entrepreneur, always in motion and always building. I was chasing growth, chasing validation, and chasing outcomes.

But behind that momentum, I was exhausted and anxious.

To cope, I turned to alcohol. Not to celebrate, but to take the edge off. 

Eventually, that coping turned into addiction. And addiction brought my life to a breaking point.

That’s when I discovered the power of neuroscience. I became a Certified Transformational Neuroscience Coach.

I rewired the patterns that created burnout and reactivity in the first place. I rebuilt my focus. I learned how to lead my life instead of react to it.

Today, this is the work I do with clients.

This is what neuroscience makes possible. And this is what I’m here to help you do.

 Frequently Asked Questions

  • Neuroscience-based coaching is a structured and science-informed approach to personal and professional growth. It does not rely on motivational slogans or abstract advice. Instead, it helps you understand how your brain and nervous system influence your focus, energy, and behavior. From there, you learn how to retrain those systems for clear, sustainable performance.

  • No. This is not therapy, and it does not diagnose or treat mental health conditions. Coaching is focused on forward progress and practical action. It helps you recognize unhelpful patterns, strengthen your emotional regulation, and sharpen your mental clarity through research-backed strategies.

  • This coaching is ideal for high achievers, including professionals, leaders, and entrepreneurs, who feel stuck, overwhelmed, or unfulfilled despite their accomplishments. If you want to improve your performance without sacrificing your well-being, this coaching is a strong fit.

  • Most clients notice a reduction in mental noise, improved focus, steadier emotional control, and a renewed sense of motivation. The aim is not just to help you perform better, but to create long-term internal change that supports your goals and your health.