I Know This Isn't Helping Me. Why Do I Keep Doing It?

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Whether it's

alcohol food technology work avoidance pornography gambling shopping or another habit

many people find themselves repeatedly turning to something that provides temporary relief but create consequences they don't want.

DOES ANY OF THIS SOUND FAMILIAR?

  • I know I shouldn't be doing it, but I do it anyway.

  • I tell myself this will be the last time.

  • I use it to relax, escape, distract myself, or feel better.

  • I rely on it more than I'd like to admit.

  • I know it's creating consequences.

  • I feel frustrated by my inability to stop.

  • I know the costs outweigh the benefits.

  • I feel like I'm fighting with myself.

  • I've tried willpower, discipline, and promises to myself.

  • Nothing seems to permanently change.

THE COST

Unhealthy coping habits rarely stay contained.

Over time they can affect:

Relationships & Intimacy

Trust, connection, communication, and the people closest to us.

Physical & Mental Health

Sleep, energy, mood, stress, recovery, and overall well-being.

Confidence & Self-Worth

Creating frustration, guilt, shame, and self-doubt.

Performance & Fulfillment

Reducing our ability to perform at our best and experience the life we want.

The longer these habits persist

the greater the consequences usually become.

WHY DO WE KEEP DOING IT?

Most people assume they have a discipline problem when they continue to escape by using relieving substances and behaviors.

The neuroscience suggests something different.

Your brain is constantly trying to fulfill

important needs manage stress reduce discomfort and create experiences

it believes will help you.

Certain substances and behaviors can be very effective at providing relief because of the feel-good chemicals they release in the brain.

So much so, the brain can begin to rely upon and crave them — even when they create long-term consequences.

The goal isn't simply to remove the behavior.

The goal is to understand and resolve what the brain is trying to accomplish through it.

WHAT HAS BEEN WIRED CAN BE REWIRED

The good news is that the brain remains capable of change throughout life.

Through neuroplasticity, it is possible to rewire and upgrade the aspects of yourself contributing to unhealthy coping while strengthening healthier and more sustainable ways of meeting your needs.

The goal isn't simply to stop using a substance or a behavior to cope.

It's to help your brain find relief, and produce experiences, habits, and outcomes that better serve the life you want to create.

Ready to Stop Fighting Yourself?

If you're tired of relying on habits that create more consequences than benefits, let's talk.

Schedule a Private Conversation with George

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